Morris & Co.'s The Firm's White is a charming and classic delicate white with subtle yellow undertones that add a touch of warmth.

This timeless shade is inspired by the esteemed legacy of William Morris & Company, affectionately referred to as "The Firm."

Incredibly versatile, The Firm's White pairs effortlessly with slightly deeper shades like Fired Biscuit, creating a harmonious tone-on-tone scheme that enhances both modern and period interiors.

Ideal for walls, ceilings, and trim, it brings understated elegance to any space.

→ Explore the full Morris & Co. Paint Collection at Pure Paint for rich, archival colours and beautifully crafted neutrals.

→ Order your Morris & Co. Colour Cards for inspiration and thoughtful interior pairings.

→ Pair your Morris & Co. paint with coordinating Morris & Co. wallpapers for a layered, heritage-inspired scheme.

→ Discover our curated selection of Designer Paints across all brands and finishes.

→ Enjoy free, fast delivery across Ireland and the UK on all Morris & Co. paint orders.

→ Pure Paint is an official Morris & Co. paint stockist — all paint is freshly mixed to order and dispatched directly from Morris & Co.’s UK facility.

→ Need help? Contact our Customer Services team on 00353 61 378362 or email hello@pure-paint.com — we're here Monday–Friday, 9 am–5 pm.

Morris & Co. is celebrated for its iconic heritage-inspired palette of fabrics, wallpapers and 48 paint shades of eco-conscious low-VOC finishes, and exceptional quality — reflecting the spirit of William Morris in every tin.

Usually ships within 24 hours.

The Firms White

From €8.00

Quantity

Enjoy Free Delivery! Orders usually dispatch within 24 hours.
Each William Morris & Co. paint order is uniquely mixed to your specifications.

As these are personalized items, they are non-refundable unless the product is faulty.

Faulty Products
If your paint is faulty, you may return all or part of your order. Please contact us at 061 378363 or email us at hello@pure-paint.com, and we will arrange for a replacement at no charge or issue a refund. The paint must be undamaged and in its original packaging to qualify for a return.

If you have any questions or require assistance, please call or email us, and one of our dedicated customer service agents will be happy to help.

Thank you for choosing Pure Paint & Wallpaper Ireland, your trusted Morris & Co. stockist.
CHALKY MATT EMULSION is a washable and stain resistant paint for modern living. This water-based finish is ideal for kitchens, children's rooms and high-traffic areas. Following extensive research, and by listening to our decorating partners, this dynamic paint has been specifically developed for maximum performance, whilst achieving the lowest sheen possible.

Dries in 1-2 hours, recoatable after 4 hours.

Apply by brush or roller.

Zoffany Elite Emulsion water-based paint contains only 15g/l VOC the EU limit for this product (Cat A/a WB) is 30g/l (2010).

ACRYLIC EGGSHELL(Water Based)

The Morris & Co. Water-Based Acrylic Eggshell is highly opaque with a low sheen, introducing an irresistibly rich finish to interior spaces. Low odour and a quick-drying eggshell finish that is resistant to condensation and yellowing, this versatile water based eggshell paint is also suitable for use in kitchens, bathrooms, hallways, conservatories and exterior woodwork such as doors and window frames.

• Hardy, scrub resistant surface tailor made for busy homes

• Low-odour, quick drying, yellowing and condensation-resistant application

• Water-based recipe and planet-friendly ingredients

Dries in 2-4 hours, recoatable after 4 hours,

Apply by brush or roller.

Morris Acrylic Eggshell water-based paint contains only 30g/l VOC the EU limit for this product (Cat A/a WB) is 130g/l (2010).