Morris & Co.'s The Firm's White is a charming and classic delicate white with subtle yellow undertones that add a touch of warmth.

This timeless shade is inspired by the esteemed legacy of William Morris & Company, affectionately referred to as "The Firm."

Incredibly versatile, The Firm's White pairs effortlessly with slightly deeper shades like Fired Biscuit, creating a harmonious tone-on-tone scheme that enhances both modern and period interiors.

Ideal for walls, ceilings, and trim, it brings understated elegance to any space.

Explore the full Morris & Co. Paint Collection at Pure Paint for rich, archival colours and beautifully crafted neutrals.

Paint orders placed before 11am on a working day are usually dispatched the same day, with tracked delivery in 1–2 working days.

Tester pots may take a little longer to prepare and dispatch. Please allow up to 5 working days.

Morris & Co. The Firms White Paint

From €7.00

Sales Tax Included

Morris & Co. Chalky Matt Emulsion
An ultra-flat, 2% sheen finish with a soft, velvety look that brings out the richness of colour. Washable and scuff-resistant, it is ideal for busy family homes, walls, ceilings, interior woodwork and previously painted radiators.
Explore Morris & Co. Chalky Matt Emulsion

Morris & Co. Signature Emulsion
A smooth, soft matt finish with less than 5% sheen, designed for easy application and an even result. Quick-drying and wipeable, it is suitable for walls and ceilings throughout the home.
Explore Morris & Co. Signature Emulsion

Morris & Co. Eggshell
A durable, washable finish with a gentle 10–25% sheen. Suitable for woodwork, trim, radiators and pipework, as well as kitchens, bathrooms and exterior woodwork.
Explore Morris & Co. Eggshell
Shop Morris & Co. paint in Ireland with confidence. Pure Paint is an Irish stockist of Morris & Co., and our team is here to help before and after you order.

Each paint order is mixed to order. For that reason, paint cannot be returned simply because you change your mind. Your statutory rights remain in place if a product is faulty or does not match your order.

If you have a concern, contact us on 061 378 363 or at [email protected]. We’ll review the issue and help resolve it in line with your consumer rights. If possible, please keep the paint and packaging while we look into it.

Need help choosing a Morris & Co. colour or finish? Our team and in-house interior designer are happy to advise.