Zoffany White Clay is a beautifully refined, timeless mid-tone off-white that brings subtle elegance to any interior.

It bounces light gently around a room while retaining a wonderfully soft and organic feel.

With delicate undertones of green and black, White Clay exudes softness and warmth, creating a serene chalky finish for walls or a sophisticated touch for woodwork.

This versatile shade seamlessly complements both modern and traditional décor, making it an exceptional choice for stylish, inviting spaces.

Pair with shades such as Lemongrass and Muddy Amber

Complementary Neutral - Perfect White

Zoffany White Clay is part of the stunning Zoffany paint collection at Pure Paint, and is available in a choice of premium finishes.

Explore our Zoffany Colour Cards for a closer look at White Clay and the entire palette.

Explore our complete Paint Collection at Pure Paint to find the perfect colour for your home.

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Zoffany White Clay

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ELITE EMULSION

Our elite emulsion is a washable and stain resistant paint for modern living. This water-based finish is ideal for kitchens, children's rooms and high-traffic areas. Following extensive research, and by listening to our decorating partners, this dynamic paint has been specifically developed for maximum performance, whilst achieving the lowest sheen possible.

Dries in 1-2 hours, recoatable after 4 hours.

Apply by brush or roller.

Zoffany Elite Emulsion water-based paint contains only 15g/l VOC the EU limit for this product (Cat A/a WB) is 30g/l (2010).

ACRYLIC EGGSHELL

Expertly crafted, this hardwearing, water-based, high opacity paint is suitable for interior ceilings and walls, in addition to interior/exterior woodwork and metalwork that’s been suitably primed. With its depth of colour Acrylic Eggshell provides a washable low-sheen finish making it ideal for kitchens, bathrooms and conservatories.

Dries in 1-2 hours to a washable finish resistant to condensation, recoatable after 4 hours, apply by brush or roller.

Zoffany Acrylic Eggshell water-based paint contains only 20g/l VOC the EU limit for this product (Cat A/a WB) is 30g/l (2010).

TRUE MATT EMULSION

Fast drying, fabulously flat and environmentally friendly, Zoffany True Matt is a water based emulsion that combines irresistible chalky looks with a wipeable finish. Perfect for walls and ceilings, this transformative paint is quick drying, enveloping interiors in Zoffany’s signature style. Visible brush stroke sand cutting in are reduced and intense pigments provide an incredible depth of colour.

K E Y P R O P E R T I E S

• Dries flat in two hours, leaving a luxurious, high performance finish

• Wipeable and environmentally friendly

• Excellent scrub resistance and good resistance to marring for its

sheen level

• Ideal for high traffic areas such as hallways and kitchens

P R E PA R AT I O N

All surfaces should be sound, clean, dry and free from grease. Remove any loose or flaking paint. Rub down sound glossy surfaces with fine waterproof abrasive paper and rinse thoroughly before applying a pre-coat of a water/acrylic primer undercoat. Avoid the inhalation of dust. Wear a suitable face mask if dry sanding. Prime base surfaces with an appropriate primer.

A P P L I C AT I O N

Stir well before use and apply by brush or roller. When using a roller, use a medium pile synthetic type. Do not overfill the tray. Ensure roller is loaded evenly. If using a brush, load generously. Apply liberally and evenly; avoid overspreading.

V O C C O N T E N T• Minimal VOC Content <0.29%• VOCs (Volatile Organic Compounds) contribute to atmospheric pollution.• EU limit value for this product (Cat A/a): 30g/l (2010).• This product contains max 2g/l VOC.F I L M T H I C K N E S SW 100μm, Dry: 48μm

S I Z E S

2.5 Litre, 5 Litre