Rich and steeped in heritage, Zoffany’s Victorian Purple is a historically inspired smoky purple-black paint shade that exudes depth and character.

This sophisticated hue sits comfortably in both contemporary and period settings, bringing an atmosphere of quiet drama and refined elegance.

With its deep magenta and black undertones, Victorian Purple makes a striking accent color that adds warmth and dimension to walls, woodwork, and architectural details alike.

Perfect as an accent to all of Zoffany’s red and purple-based shades, Victorian Purple pairs beautifully with the Mushroom family of four complementary tones, or for a modern, twist contrast, with Morning Mist and Grey Violet.

Complementary Neutral : Carrara

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Victorian Purple

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ELITE EMULSION

Our elite emulsion is a washable and stain resistant paint for modern living. This water-based finish is ideal for kitchens, children's rooms and high-traffic areas. Following extensive research, and by listening to our decorating partners, this dynamic paint has been specifically developed for maximum performance, whilst achieving the lowest sheen possible.

Dries in 1-2 hours, recoatable after 4 hours.

Apply by brush or roller.

Zoffany Elite Emulsion water-based paint contains only 15g/l VOC the EU limit for this product (Cat A/a WB) is 30g/l (2010).

ACRYLIC EGGSHELL

Expertly crafted, this hardwearing, water-based, high opacity paint is suitable for interior ceilings and walls, in addition to interior/exterior woodwork and metalwork that’s been suitably primed. With its depth of colour Acrylic Eggshell provides a washable low-sheen finish making it ideal for kitchens, bathrooms and conservatories.

Dries in 1-2 hours to a washable finish resistant to condensation, recoatable after 4 hours, apply by brush or roller.

Zoffany Acrylic Eggshell water-based paint contains only 20g/l VOC the EU limit for this product (Cat A/a WB) is 30g/l (2010).

TRUE MATT EMULSION

D E S C R I P T I O N

Fast drying, fabulously flat and environmentally friendly, Zoffany True Matt is a water based emulsion that combines irresistible chalky looks with a wipeable finish. Perfect for walls and ceilings, this transformative paint is quick drying, enveloping interiors in Zoffany’s signature style. Visible brush stroke sand cutting in are reduced and intense pigments provide an incredible depth of colour.

K E Y P R O P E R T I E S

• Dries flat in two hours, leaving a luxurious, high performance finish

• Wipeable and environmentally friendly

• Excellent scrub resistance and good resistance to marring for its

sheen level

• Ideal for high traffic areas such as hallways and kitchens

P R E PA R AT I O N

All surfaces should be sound, clean, dry and free from grease.

Remove any loose or flaking paint. Rub down sound glossy surfaces

with fine waterproof abrasive paper and rinse thoroughly before

applying a pre-coat of a water/acrylic primer undercoat. Avoid the

inhalation of dust. Wear a suitable face mask if dry sanding. Prime base surfaces with an

appropriate primer.

A P P L I C AT I O N

Stir well before use and apply by brush or roller. When using a roller,use a medium pile synthetic type. Do not overfill the tray. Ensure roller is loaded evenly. If using a brush, load generously. Apply liberally and evenly; avoid overspreading.

V O C C O N T E N T• Minimal VOC Content <0.29%• VOCs (Volatile Organic Compounds) contribute to atmospheric pollution.• EU limit value for this product (Cat A/a): 30g/l (2010).• This product contains max 2g/l VOC.F I L M T H I C K N E S SW 100μm, Dry: 48μm

S I Z E S

2.5 Litre, 5 Litre
Explore the full Zoffany Paint Collection at Pure Paint for heritage colours and timeless neutrals

Browse our Zoffany Colour Cards for inspiration and effortless colour pairing.

Pair your Zoffany paint with our coordinating Zoffany wallpapers for a beautifully cohesive interior scheme.

Discover our full Paint by Colour selection to explore white and grey toned paint shades across all designer brands — from the soft, Olympia to sophisticated Mushroom, to deeper purple and greys like Purple Tulip, Antiquary and Fig Grey.

Each Zoffany paint shade is crafted for depth, drama and timeless style in both classic and contemporary homes.

Discover our curated selection of Designer Paints across all brands and finishes.

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