Zoffany’s Reign Blue is a contemporary deep blue-grey paint shade that embodies sophistication and quiet drama.

Rich and versatile, this moody hue shifts beautifully with the light — appearing more blue in certain spaces and softening into a smoky grey in others. Its chameleon quality makes it a stunning choice for both modern and period homes.

In smaller rooms, the blue tones intensify to create a cosy, intimate feel, while in larger, light-filled spaces, Reign Blue maintains a graceful, airy balance.

A refined alternative to classic charcoal tones, Reign Blue adds depth and architectural structure without feeling cold.

It pairs seamlessly with the Quartz family for a sleek, contemporary palette, or with crisp whites and soft neutrals for timeless contrast.

Complementary Neutral : Architect's White

Explore the full Zoffany Paint Collection at Pure Paint, 156 refined, sophisticated shades

Pure Paint is an approved Zoffany Paint stockist.

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Reign Blue

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ELITE EMULSION

Our elite emulsion is a washable and stain resistant paint for modern living. This water-based finish is ideal for kitchens, children's rooms and high-traffic areas. Following extensive research, and by listening to our decorating partners, this dynamic paint has been specifically developed for maximum performance, whilst achieving the lowest sheen possible.

Dries in 1-2 hours, recoatable after 4 hours.

Apply by brush or roller.

Zoffany Elite Emulsion water-based paint contains only 15g/l VOC the EU limit for this product (Cat A/a WB) is 30g/l (2010).

ACRYLIC EGGSHELL

Expertly crafted, this hardwearing, water-based, high opacity paint is suitable for interior ceilings and walls, in addition to interior/exterior woodwork and metalwork that’s been suitably primed. With its depth of colour Acrylic Eggshell provides a washable low-sheen finish making it ideal for kitchens, bathrooms and conservatories.

Dries in 1-2 hours to a washable finish resistant to condensation, recoatable after 4 hours, apply by brush or roller.

Zoffany Acrylic Eggshell water-based paint contains only 20g/l VOC the EU limit for this product (Cat A/a WB) is 30g/l (2010).

TRUE MATT EMULSION

D E S C R I P T I O N

Fast drying, fabulously flat and environmentally friendly, Zoffany True Matt is a water based emulsion that combines irresistible chalky looks with a wipeable finish. Perfect for walls and ceilings, this transformative paint is quick drying, enveloping interiors in Zoffany’s signature style. Visible brush stroke sand cutting in are reduced and intense pigments provide an incredible depth of colour.

K E Y P R O P E R T I E S

• Dries flat in two hours, leaving a luxurious, high performance finish

• Wipeable and environmentally friendly

• Excellent scrub resistance and good resistance to marring for its

sheen level

• Ideal for high traffic areas such as hallways and kitchens

P R E PA R AT I O N

All surfaces should be sound, clean, dry and free from grease. Remove any loose or flaking paint. Rub down sound glossy surfaces with fine waterproof abrasive paper and rinse thoroughly before applying a pre-coat of a water/acrylic primer undercoat. Avoid the inhalation of dust. Wear a suitable face mask if dry sanding. Prime base surfaces with an appropriate primer.

A P P L I C AT I O N

Stir well before use and apply by brush or roller. When using a roller, use a medium pile synthetic type. Do not overfill the tray. Ensure roller is loaded evenly. If using a brush, load generously. Apply liberally and evenly; avoid overspreading.

V O C C O N T E N T• Minimal VOC Content <0.29%• VOCs (Volatile Organic Compounds) contribute to atmospheric pollution.• EU limit value for this product (Cat A/a): 30g/l (2010).• This product contains max 2g/l VOC.F I L M T H I C K N E S SW 100μm, Dry: 48μm

S I Z E S

2.5 Litre, 5 Litre
Order your free Zoffany Colour Cards for inspiration and confident interior pairings.

Pair your Zoffany paint with coordinating Zoffany wallpapers for a cohesive, design-led scheme.

Discover our curated selection of Designer Paints across all brands and finishes.

Enjoy free, fast delivery across Ireland and the UK on all Zoffany paint orders.

Pure Paint is an official Zoffany paint stockist — all paint is freshly mixed to order and dispatched directly from Zoffany’s UK facility.

Need help? Contact our Customer Services team on 00353 61 378362 or email hello@pure-paint.com — we're here Monday–Friday, 9 am–5 pm.

Zoffany is renowned for its luxurious palette of 156 paint shades, crafted in eco-friendly, low-VOC finishes with unrivalled depth of colour and quality — a favourite among interior designers and heritage homes alike.