One of the earliest and most loved of William Morris’s designs, Pure Fruit has been beautifully reinterpreted from the 1864 original for today’s interiors.
Retaining the graceful rhythm and organic structure of the original, this design is printed with soft chalky inks that capture the artisanal charm of hand-block printing.
In the Ink Black colourway, the design takes on a bold, dramatic presence — contrasting deep inky tones with the subtle detailing of thistle heads and scrolling leaves.
It’s a striking choice for statement walls, period homes, or richly layered contemporary spaces.
Available in three refined colourways, Pure Fruit embodies the timeless artistry and craftsmanship of Morris & Co.
Request a free sample/cutting from the drop down menu above to ensure true colour and texture match.
Width | 68.6 cm
Lenght | 10.05 meters
Vertical Pattern Repeat | 64 cm
Recommended Paste: Elite Ready Mixed Tub Paste
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All Morris & Co wallpapers are delivered direct from the Sanderson Design Group warehouse — with no extra charges or hidden taxes.
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Pure Paint is an official William Morris & Co. Wallpaper & Paint stockist in Ireland
Pure Fruit - Ink Black
Product Code DMPN216543 Colour Black Ink Width 68.6 cm Length 10.05 metre Horizontal Pattern Repeat 0.0 cm Vertical Pattern Repeat 64.0 cm Pattern Match Straight Match Collection Pure Morris North Wallpapers
